Web attribution measures the incremental visits driven by TV advertising through a direct match of Sky viewing and advertiser web traffic.
Basic principles of web attribution;
Links AdSmart exposure to online response
Closes the loop with a direct match between data sets
Full funnel measurement and tracking
A source of insight into audience profiles & campaign performance
Self serve “always on” reporting dashboards
Simple & secure process via Sky & our partners
Methodology
Step1
Sky customers log into Sky’s website, creating Tracking IDs which are collected by Adobe
Step 2
TVSquared provides a tag and places on advertisers website
Step 3
Customer visits advertiser site, response data goes back to TVSquared via the tag
Step 4
Tracking ID is synced between TVSquared and Adobe enabling Sky viewing data & advertisers web data to be matched
Step 5
TVSquared creates dashboards to show the results for both exposed and unexposed homes
Web attribution is available on the AdSmart from Sky platform.
If you would like to see a full presentation on web attribution including sample reporting, please contact your Sky Media representative or email skymediaireland@sky.ie
Sky Witness Peak 1700-2259
