There has never been a better time to ad a QR code to your ad. 95% * of Irish Adults own a smartphone. Source: ROI TGI 2022 Dual screening is now routine behaviour and every smartphone on the market is equipped. TV offers a safe and trusted environment for QR codes.
What Is a QR Ad?
In a nutshell, a QR ad allows Sky viewers to interact with TV ads containing a unique QR code which drives TV viewers online.
It delivers a seamless customer experience directly from the TV screen to a brand’s website or online destination to help drive immediate actions such as:
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A QR ad can be used across a range of categories from FMCG, Automotive and Charity to Travel, Retail and Entertainment.
TV is the perfect partner to drive e-commerce, generating reach & building brand fame. Sky’s QR ad proposition now adds immediate response to the power of TV.
Recent research concluded that customers across the UK and Europe are relying more on QR codes, with 80% of smartphone users saying they had scanned a QR code at least once (in their lifetime) and 40% adding that they scanned one in the last seven days (MobileIron, 2020).
Building Your QR Ad Couldn’t Be Easier.
Option for Sky to generate your QR code
Sky can implement QR code into your copy
Option to activate across live, on demand and addressable.
And now, combining QR code functionality with AdSmart from Sky’s cabability to cherry-pick exactly who sees your ad, makes it a real game changer for brands
If you would like to find out more about QR ads, contact us here.
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