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Pick – Full Channel Sponsorship

Pick is Sky’s general entertainment channel and is a go to for instantly enjoyable TV.

The Opportunity

Pick is Sky’s general entertainment channel and is a go to for instantly enjoyable TV. Content focusing on drama, real life emergency and intriguing true crime underpin the ethos and spirit of the channel.

Pick is relatively gender neutral and skews older with programming across the year including favourites such as Forever, Hawaii 5-0, Elementary S2, Bones S11 & S12, Criminal Minds S8 & S9, 60 Minute Makeover, Caught Red Handed, Border Security, The Force & Most Evil Killers.

The Proposition

  • 1st December 2018 – 31st December 2019
  • 15″ & 5″
  • Pick
  • On Demand & Sky Go (Catch Up & Boxsets)
 Audience Delivery
Audience Ads A2544 ABC1 HWCH A65+ A55+
Avg TVR 0.01 0.01 0.02 0.01 0.02 0.02
30″ Eq 361 318 470 360 484 530
Cover % 35 34 40 36 36 38
Cover 000 975 326 400 154 206 195
GRP 838 740 1096 840 1125 1232
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