Pick – Full Channel Sponsorship

Pick is Sky’s general entertainment channel and is a go to for instantly enjoyable TV.

The Opportunity

Pick is Sky’s general entertainment channel and is a go to for instantly enjoyable TV. Content focusing on drama, real life emergency and intriguing true crime underpin the ethos and spirit of the channel.

Pick is relatively gender neutral and skews older with programming across the year including favourites such as Forever, Hawaii 5-0, Elementary S2, Bones S11 & S12, Criminal Minds S8 & S9, 60 Minute Makeover, Caught Red Handed, Border Security, The Force & Most Evil Killers.

The Proposition

1st December 2018 – 31st December 2019
15″ & 5″
Pick
On Demand & Sky Go (Catch Up & Boxsets)

Audience Delivery

Audience	Ads	A2544	ABC1	HWCH	A65+	A55+
Avg TVR	0.01	0.01	0.02	0.01	0.02	0.02
30″ Eq	361	318	470	360	484	530
Cover %	35	34	40	36	36	38
Cover 000	975	326	400	154	206	195
GRP	838	740	1096	840	1125	1232