At the inaugural TAMI awards, GoCar scooped the ‘Best Use of Innovation’ award, thanks to their use of AdSmart from Sky.
The awards recognise and celebrate inspired uses of TV and the best in TV planning.
GoCar wanted to increase awareness and membership of its car sharing service, specifically in the Dublin region. GoCar wanted to expand its targeted media activity to deliver more in-depth insight into how the service worked. However, with a limited budget GoCar found it difficult to access any offline channels. GoCar knew TV was the most effective channel to communicate how the service worked but could not justify the cost of a national campaign when only wanting to target Dublin.
By overlaying targeted Experian Mosaic audiences with AdSmart’s regional targeting capability, GoCar was able to ensure its TV ad was only seen by key prospects in Dublin.
GoCar saw a significant lift in website visits and sign-ups during the AdSmart campaign with tangible results being attributed to the campaign – a strong return-on-investment for the campaign cost.
To download the full case study for this campaign, click here
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