Ireland offering grows to 40 channels in total
Sky Media has had a busy 2021 so far and expanded its’ advertising portfolio by adding six new TV channels in recent months. This brings its total channel offering in Ireland to 40, offering a wide range of audiences & opportunities for advertisers in some of the strongest TV brands and most exciting content available to Irish viewers.
On March 1st, three new Discovery Network channels were added – dedicated property channel HGTV, female-skewed entertainment channel Quest Red and DMAX, a showcase channel for the best of Discovery content.
On March 26th Sky Documentaries joined the fold to be followed two weeks later by Sky Arts & Sky Nature on April 8th.
These six new channels are now available to Irish advertisers for the first time with Sky Documentaries, Sky Arts and Sky Nature also added to the AdSmart from Sky offering, making TV advertising accessible & affordable for businesses of all shapes and sizes.
Malcolm Murray, Sky Media Director Of Ireland Sales says “By adding these channels to our portfolio we are broadening the breadth and depth of our TV and On Demand offering, giving more choice to Irish advertisers. TV remains a key part of every-day life for so many of us which is why we saw an increase in TV viewing and TV advertising performing ahead of the total advertising market in 2020. The addition of these channels will help continue the success & strength of TV in 2021″
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