Commercial Share
% Share of Commercial Impacts: January - December 2011
| Audience | Adults 15-34 | Adults 25-44 | Men 15-34 | Adults ABC1 | HWCH |
| Sky 1 | 5.0 | 3.9 | 5.9 | 3.0 | 3.4 |
| Sky Living | 3.2 | 2.6 | 2.6 | 2.5 | 2.1 |
| Sky Atlantic | 0.5 | 0.5 | 0.5 | 0.6 | 0.4 |
| Sky News | 1.8 | 2.0 | 2.7 | 2.5 | 1.6 |
| Sky Sports 1 | 1.3 | 1.1 | 2.4 | 1.1 | 0.5 |
| Sky Sports 2 | 0.7 | 0.6 | 1.4 | 0.7 | 0.3 |
| Sky Sports News | 2.4 | 2.3 | 4.3 | 1.9 | 1.1 |
| MTV | 1.8 | 0.9 | 1.4 | 0.9 | 0.8 |
| Comedy Central | 3.2 | 2.1 | 3.9 | 1.9 | 1.3 |
| Comedy Central +1 | 1.7 | 1.2 | 2.2 | 1.1 | 0.7 |
| Comedy Central Extra | 1.1 | 0.9 | 1.2 | 0.9 | 0.6 |
| E! | 1.8 | 1.3 | 0.6 | 1.2 | 1.1 |
| Discovery | 1.4 | 1.2 | 2.3 | 1.0 | 0.7 |
| Nick Jr | 1.5 | 1.9 | 1.0 | 1.2 | 2.3 |
| Nickleodeon | 1.4 | 0.7 | 1.5 | 0.6 | 1.3 |
| Sky Media Total | 28.8 | 23.2 | 33.9 | 21.1 | 18.2 |
| RTÉ One | 20.9 | 25.1 | 21.0 | 30.4 | 29.0 |
| RTÉ Two | 10.5 | 10.3 | 11.7 | 9.6 | 9.0 |
| TV3 | 26.9 | 30.4 | 21.0 | 28.2 | 35.0 |
| 3e | 5.1 | 4.2 | 5.0 | 4.0 | 3.4 |
| E4 | 3.5 | 2.5 | 3.0 | 2.4 | 1.9 |
| E4 +1 | 1.3 | 1.0 | 0.9 | 0.9 | 0.8 |
| TG4 | 1.2 | 1.3 | 1.5 | 1.6 | 1.0 |
| Setanta Ireland | 0.7 | 0.6 | 1.3 | 0.7 | 0.3 |
| Universal | 1.1 | 1.4 | 0.7 | 1.1 | 1.4 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| *A34- Adults 15-34, A2544 - Adults 25-44, AABC - Adults ABC1, M34 - Men15-34, HWCH - Housewives with Children |
