Channel Profiles
Audience Profile By Channel
January - December 2011
|
|
% Men |
% Women |
% 15-34 |
% 25-44 |
% AABC1 |
% M15-34 |
% HWCH |
Sky 1 |
53 | 47 | 48 | 51 | 41 | 26 | 20 |
Sky Living |
37 | 63 | 45 | 50 | 43 | 17 | 19 |
Sky Atlantic |
53 | 47 | 47 | 60 | 59 | 26 | 23 |
Sky News |
53 | 47 | 23 | 35 | 43 | 16 | 14 |
Sky Sports 1 |
76 | 24 | 41 | 45 | 46 | 33 | 9 |
Sky Sports 2 |
75 | 25 | 38 | 43 | 46 | 31 | 9 |
Sky Sports News |
76 | 25 | 43 | 52 | 45 | 33 | 12 |
Comedy Central |
55 | 45 | 59 | 52 | 47 | 33 | 16 |
Com Cent Extra |
51 | 49 | 48 | 53 | 54 | 25 | 17 |
MTV |
36 | 64 | 64 | 40 | 45 | 21 | 17 |
Discovery |
68 | 32 | 43 | 48 | 36 | 29 | 13 |
E! |
20 | 80 | 65 | 61 | 58 | 10 | 22 |
* Sky Atlantic launched Feb 1st 2011
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* A34 - Adults 16-34, M34 - Men 16-34, W34 - Women 16-34, AABC - Adults ABC1, MABC - Men ABC1, WABC - Women ABC1, HWCH - Housewives with Children.
