The Process

We've put together this 9 step process to help you get your Ad to air, it's split into two major sections; the first is the planning to payment stage and the second follows your spots being played out.

1. What do you want to achieve?      
For you to make the most out of your advertising campaign we will need to gather as much information as possible about you and your product/service. To aid us here, we'd appreciate it if you would complete the New Business form in the contact sections.

2. The Advert
If you don't already have one, creating an advert doesn't have to be massively expensive. We can help point you in the direction of a suitable independent agency. 

3. The Proposal
Once we have analysed your objectives and identified your target audience, we will work up a proposal that delivers the best response to your brief.

4. Approval
Once we have an agreement on the proposal, we will put it in writing so you can confirm your intent to book airtime.

5. Clearcast
All commercials need to be cleared by Clearcast (formally the BACC - Broadcast Advertising Clearance Centre) before they can be broadcast. It is a free process to advertisers, but it can take up to two weeks to clear. For more information please visit www.clearcast.co.uk


6. Method of payment
As you are new to advertising with Sky Media a method of payment will have to be agreed. This could include a credit check or a pro-forma invoice which can take up to a week to complete.

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7. Booking and Schedules
After the booking has been completed you will be provided with a schedule document; this will detail exactly where and when your spots will be played out.

8. Run dates
During the course of the campaign we will manage your airtime for you and ensure it meets the parameters of the approval.

9. Delivery
Sky Media will calculate the value of airtime that was delivered. In some cases there will be either an under or over delivery - this normally takes the form of an adjustment of airtime value if you return to air.