Sky.com
Sky.com is the online platform for BSkyB. We offer premium and exclusive content across our three pillars of Sports, News and Entertainment - all easily accessed through our Sky.com homepage. Please see our individual website sections on our content pillars for more information in these areas. Editorial content makes up nearly 50% of our total page views, we believe that the more engaged our consumers are with our content, the more effective our advertising.
Although we have the quality content of a publisher we have the reach of a portal. Year on year we have seen the fastest growth in unique users and we are now second only to MSN and Yahoo!*
Here at Sky we believe in the value of online beyond the click and so our focus is on delivering quality display, sponsorship and integrated communications solutions. We work closely with all of our clients to ensure all of our advertising responses are tailored to their requirements. The online audience to Sky sites in Ireland currently profiles at 95% Adults 18yrs+. (Source: Comscore Aug-Oct'11)
Sky Media Ireland conducted a survey in January 2012 across all of our websites in Ireland. Based on a sample of 6,691, it offers basic demographic behaviour across all our sites, website usage behaviour and also some limited lifestyle behaviour. The data shows that Sky's website users in Ireland are younger and more affluent than the Irish national average. As is typical for Sky Sites gender bias is towards males, skewed by sports, profiling 78% male and 22% female. However, Entertainment sites alone puts the male female ratio at 40% Male 60% female. If would like to find out more about the survey results, please contact Mark Mullins on 01 6147660
To find out more information about Sky's diverse range of digital platforms please contact Mark Mullins, Digital Sales Controller on (01) 6147660, Jardaine Butler, Digital Sales Manager on (01) 6147648 or Triona O'Connor, Digital Ad Ops Executive on (01) 6147600.
