Mobile Advertising Made Easy

An exciting new mobile advertising opportunity has arrived courtesy of Sky Media and Medialets, offering amazing results and an easy, accessible entry into the mobile market. Unlike traditional banners, this rich media experience provides expanding full-screen content, created in a very short space of time. In December, Sky Media ran a mobile campaign to promote Treasure Island on Sky1. The advertising started with a banner on the Sky News iPhone app which expanded into a full-screen promotional feature, allowing users to play the video teaser as well as share the content across social media sites like Facebook and Twitter. The campaign performed extremely well, with over 4k people clicking to view the expanded banner. This represented an expand rate of 0.94%. A whole range of these engaging templates are now available to brands and advertisers through Sky Media.

Working with Medialets, an American company who create mobile rich media advertising, Sky Media have been working together to develop a range of mobile templates to limit the barriers of entry for creating mobile rich banners and content. After browsing a choice of simple templates and providing imagery and content based on specs provided, Sky Media can offer bespoke creative in designing a unique and engaging campaign.

The mobile advertising platform is going from strength to strength and there has never been a better time to explore the many opportunities on mobile.

For more information on reaching the mobile audience with Sky Media, contact Mark Mullins on 01 6147660