Interactive

Sky Media Ireland ran its first Interactive Campaign in April 2007 (Heineken's Memorial Hotel). We were the first broadcaster to run an interactive TV ad in Ireland and Sky still leads the world in this field. Since March 2000, in the UK and Ireland, Sky have broadcast well over 1,000 campaigns from Finish Dishwasher Tablets to First Direct, Fox Films and Ford.

Interactive advertising enables advertisers to initiate a depper dialogue with their core audiences and make their traditional TV or sponsorship work harder. It can deliver against a number of different campaign objectives whether that can be enhancing a brand, extending a TV ad, providing more information, mipulse led purchasing, adding a simple direct response mechanism, building a database, market research etc. 

We also sell the range of interactive products (see products and costs tab above) to suit a range of different campaign objectives whether that be purely generating warm sales responses or giving viewers a much deeper level of 'opt in' information or engaging long form video content. Often, but not always, we can enhance TV sponsorship by adding an interactive element, the rules here mean that at least the first level of interaction must be programme related, thereafter advertisers can have their own information.

Coming soon...

We hope to offer a new functionality to Interactive Advertising in 2009...Green Button or 'Bookable Ads' will use the same principles as some of our own programme promos - you may have seen them on our channels? Watch this space for updates. If you want to know more after looking at our website please don't hesitate to give us a call and we'll happily answer any questions you have.